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TV is not dead: it is alive and kicking

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Hamish Pringle, strategic advisor, 23red and co-author of Spending advertising money in the digital age: In 2006 the Wall Street Journal asked: “As 30-Second Spot Fades, What Will Advertisers Do Next?”  And a year later CNN/Money reported: “The death of the 30-second TV commercial: Devices like the new Apple TV box and digital video recorders [...]

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